Must My Aspiring Influencer Friend Cease Exploiting Me for Content?

One Side: One Friend's Perspective

At times she films me while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me being her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I spend assisting her make content.

I appreciate that she has helped me with my design career, but I resist our connection to become merely a tally of favours. I don’t feel she’s fake or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. I need her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I am not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I love creating videos. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on TikTok who execute that aesthetic of casual, DIY content creation.

Content creation is my interpretation of engaging with life: observing the nuances, posting them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my method of sharing opportunities, providing her a chance to witness exclusive moments that could benefit her career in design too. That’s not leverage, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see the benefits the work we create together can achieve: an opening. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal videographer, but friends support one another in small ways. I thought recording a clip now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I record our time together.

I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys creating, that doesn't imply everyone around her is content. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it isn't for everyone. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real experiences, where true emotions are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Jennifer Grimes
Jennifer Grimes

A professional poker player and strategist with over a decade of experience in high-stakes tournaments and online play.